If you think Instagram is only for the Kim Kardashians of the world, think again.
It’s more than selfies, filters and trendy hashtags. It’s where the best of the business share insights, success stories and some really, really cool content.
That includes the construction business. Yep, those guys and gals rocking grit under their nails and hard hats atop their heads have tapped into Instagram to inspire and inform. And it only makes sense with more than a billion active users spending an average of 55 minutes per day on the social media platform.
That’s a lot of double tapping.
Whether you’re looking to get daily inspiration, receive business insights or just follow a new personality, we’ve compiled a list of some of our favorite Insta influencers you should check out.
Their influence extends beyond the photo-sharing app, too. With podcasts, massive Twitter followings and booming businesses under their belts, the following 10 are blazing trails in big ways. The content they share may just help you do the same.
Matt Risinger – Risinger Build
Matt Risinger is a big fan of Buildertrend, and we’re a big fan of him. Through his highly popular YouTube channel, The Build Show, this builder and remodeler explores the art behind building science, quality craftsmanship and which tech to consider for construction projects. This recognized expert and thought leader also serves as the CEO and chief builder of Austin, Texas’ Risinger Build.
Follow @risingerbuild
Nick Schiffer – NS Builders
Owner of Boston’s NS Builders, Nick Schiffer focuses on custom homebuilding, remodeling and fine craftsmanship. His work is outstanding and so is the advice he shares via Instagram or his podcast, The Modern Craftsman. Listen in to hear how he and other tradesman, builders and contractors make quality a priority.
Follow @nsbuilders
Brad Leavitt – AFT Construction
Commercial. Residential. Retail. Brad Leavitt and his team at A Finer Touch Construction do it all. It’s not just his award-winning work that’s garnered him more than 50K followers. Turn to him for advice on marketing, team building, customer service and industry best practices.
Follow @aft_construcion
Sarah Listi – Tool Girl’s Garage
Sarah Listi is your guide for all things power tools. By featuring projects ranging from furniture builds to home improvements to DIYs, she hopes to show off which woodworker tools she uses every day. Her Instagram bio says she’s on a quest to learn and inspire, so are you ready to join her?
Follow @toolgirlsgarage
Danny Wang – Danny Wang Design
Prepare to be wowed. Danny Wang’s Orange County, California-based firm offers both interior and exterior expertise. They’re all about crafting the perfect ambiance, so be sure to follow along if you like before and after photos that are so dramatic they are just practically begging to be Instagrammed.
Follow @dannywangdesign
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Becki Owens
Enter the gold standard of interior design. Becki Owens has a keen eye – and her more than one million Instagram followers surely agree. From transforming interior spaces to building custom homes, her incredible work will fill your feed with some serious #inspiration.
Follow @beckiowens
Jason and Gretchen Black – Artisan Signature Homes
He’s got a passion for custom builds, and she’s got a passion for design that’s vintage with a modern twist. Together, this husband-wife duo craft dream home after dream home for the community of Louisville, Kentucky. Tune into their YouTube channel, Building a Better South, or head over to their Instagram pages for chic designs that are oh-so-photogenic.
Follow @artisansignaturehomes and @gretchenblack
Kate Campbell – Kate Builds
She runs her own renovation company, stars on several HGTV Canada series and speaks to young women who are considering entering the trades. Phew. Kate Campbell is one busy, busy person. Yet, somehow, she still manages to churn out Instagram content that’s more-than-worth a follow.
Follow @katebuilds
Zack Dettmore – Dettmore Home Improvements
Zack Dettmore – owner of Dettmore Home Improvements, a New Jersey team specializing in bathroom and kitchen renovations – is a lifelong carpenter and renovator who thinks knowledge is power. And he wants to share that power with you through helpful tips and tricks right on his Instagram page.
Follow @dettmore101
Brendan O’Sullivan – Keystone Home Remodeling
An industry native who knows how to take any kitchen or bath and turn it into a masterpiece, Brendan O’Sullivan shares his project progress photos, inviting his more than 20K fans a peek at jobs in action. It’s an Instagram dreamland for any renovator who wants to see more than just the finished product.
Follow @thekeystonecarpenter
Let’s get social
When it comes to listing influencers we think are follow-worthy, we could go on and on and on. However, these 10 are a great start when it comes to connecting with some of construction’s best. Don’t forget to follow Buildertrend (@buildertrend), too, for the latest insights on project management and behind-the-scenes content.
We’d love to connect, too. If you want to learn more about our cutting-edge construction project management software, talk to a member of our team now.
With our top-rated tech backing your business, you may just be on your way to becoming the next influencer yourself.
