Business

Analyzing data in construction: Client tech trends

Tech makes it possible to deliver an exceptional customer experience in the construction industry. Our data proves it

Feb Data insights

Numbers don’t lie – they tell a story. That’s why we’re mining our data field to uncover facts and figures based on Buildertrend users. Insights like this can then fuel data-driven decisions that lead to long-term success.

This month, we’re exploring your clients’ activity within Buildertrend. The desired customer experience in the construction industry centers around better communication, digital updates and increased transparency. Today’s homeowners want to be looped in every step of the way, as our 2020 Data Report uncovered.

Buildertrend’s Customer Portal is the secret sauce that gives consumers more than a taste of what they want. This powerful tool provides easy project access by centralizing communication between clients and their contractors as well as sharing daily updates, schedules, selections and budget information.

Data in construction software shows the Customer Portal isn’t just good for the client. It’s good for construction teams, too. Let our numbers show you why it pays to have the portal.


 

40.7% more engaged clients with a website login box

Customer portal engagementThe Customer Portal can be accessed by clients one of two ways: The Buildertrend app – which clients have to download and keep on their phone – or an easy-to-access login box added to your business’ webpage. For teams hoping to deliver the best possible customer experience in the construction industry, a website login box is the key to unlocking more engagement.

Homeowners use the Customer Portal 40.7% of the time if builders have a login box but only 23.7% of the time if they do not. That’s a 17% difference in the number of late night calls and questions you might receive. Think of the potential time savings.

And, if you’re a Buildertrend customer but don’t have the login box on your website, don’t worry. Contact your Customer Support Team and we’ll install it for you.

 

12.9% higher contract price with the Customer Portal

Contract priceYou’re able to offer more to clients with the Customer Portal, so you should be able to charge more – right? Data in construction seems to suggest that.

The median value of projects for a builder who has a login box is 12.9% higher than builders who don’t. What does that tell us? Engaged customers aren’t just good for saving you time with streamlined communication. They’re good for your bottom line, too.

Homeowners are willing to spend a little more when you’re delivering the next-level communication and transparency they’ve come to expect.

 

Change orders approved 2 days faster by clients with tech

Change order approval timeWith the Customer Portal, engaged clients don’t just pay more. They pay faster, too. On average, change orders sent via Buildertrend get approved by clients two days faster than those sent manually.

Right within the portal, contractors can send documents like change orders to collect electronic signatures in a snap. No more wondering if work was approved. No more face-to-face meetings. No more waiting around. Get approval then get back to work. This is the extra efficient way to get more jobs done in less time.

It’s the 21st century, and it’s time the customer experience in the construction industry reflects that. Buildertrend’s Customer Portal brings your financial processes to the modern era.

 

61.7% of Buildertrend users with duplicate jobs

Repeat customers dataThe best clients are the ones who keep coming back for more. Get more of the best with Buildertrend.

61.7% of teams that use a login box on their website get repeat clients. Compare that to only 39.6% for Buildertrend users who don’t have a login box. This data in construction suggests more engagement means more jobs.

If you think about it, that only makes sense. You’ve gained homeowners’ trust by giving them exactly what they want: Easy, digital communication that allows them to check in whenever, wherever. And a trusting client is a happy client is a returning client.

 

Revolutionize client relations with Buildertrend’s Customer Portal

Data in construction – like the figures presented above and our 2020 homeowners report – illustrate the power of being digitally savvy. Software like Buildertrend is the future of client relations.

If you’re not yet using Buildertrend, schedule a demo to see everything the Customer Portal can do. Or, if you’re already using our tech tools, be sure to take advantage of the many benefits a website login box brings your business. Contact your Customer Success team to get yours now – you won’t have to do a thing. We set it up for you.

It’s that simple. Using tech generates more engaged, happy and returning clients. Get yours logged into the Customer Portal now.

About The Author

Sean Robinson

Sean Robinson Sean Robinson is a senior content marketing specialist at Buildertrend

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