Grit, tenacity and, well, whatever it takes to transform spaces that are ordinary into something extraordinary – remodelers have it all.
They’ve got to do it all, too. We’re talking construction needs like ripping down walls, tearing up floors, installing new lights, scraping old cabinets … the list goes on. Oh, and then they have to build it all back up even better than it was before.
That’s just the beginning. There’s also providing excellent customer service, managing their teams, hiring trades and juggling schedules for multiple jobs all at once. It’s no wonder business operations fall through the cracks.
If this sounds like your reality, maybe it’s time to remodel how you get business done. Your projects take priority, of course, but there are project to-do’s that shouldn’t be neglected. These are the things that seem to grow your business practically overnight.
Here are the top five project to-do’s most home remodelers overlook – but totally shouldn’t.
Sharing before and after photos
Finally. It’s time to start the project you’ve been trying to get off the ground for weeks. Get ready, get set, get going. But wait! Not so fast …
Before you pick up the sledgehammer, first pick up your camera. We get it, it’s so easy to get caught up in starting and finishing remodeling projects that you forget to take excellent before-and-after photos.
Well, sharpen those photographer skills because images show off what you’re capable of for new customers. And wouldn’t you rather show than just tell? Plus, you can share before-and-after photos on local home remodeling websites. New customers can find your company this way and be impressed instantly.
Creating relevant blog content
Blogging? Sure, it seems so 2001. But it holds a treasure trove of benefits for your business.
Creating relevant blog content brings new traffic to your website and builds credibility with potential clients. Seriously, blogging is your way to become a thought leader in the world of remodeling and respected by both customers and competitors alike.
Blogging is more than just SEO content that’s written with rich keywords. This is also a great spot to show off some of those before-and-after photos. With great images and great content working together, your website is sure to attract more eyeballs than ever before.
Sending email marketing campaigns
As a remodeler, your past clients are never really in the past. Sure, maybe last year they just needed a renovation on their basement and garage. But this year it could be the kitchen and bath.
So, what’s the best way to stay top of mind? Email, email, email! A quick visit into previous clients’ inboxes serves as a friendly reminder of your services. At the end of a project, just be sure to secure client permission to add them to your subscription list.
Need help thinking of content? Here’s another pro tip for those of you gearing up for your first email marketing campaign. Start with a monthly company newsletter that shows off your projects and expertise. Incorporate upcoming promotions for guaranteed engagement and high read rates.
We all know history repeats itself. A good client before can be a good client again with a little bit of email marketing.
Ask clients for online reviews
Five stars! Two thumbs up! The rare Yelp review that’s glowing!
People care what other people think … especially when it comes to spending their hard-earned money. It’s time to start harnessing the power of positive word-of-mouth. After completing a project, simply ask clients to give your company feedback on online review websites.
If you are using software for developers, you can add this step to your project template so you’ll remember to ask every customer for feedback as a part of your go-to process.
Your next glowing Yelp review is just around the corner.
Updating your company website
A website isn’t something that’s just created then left alone to magically collect leads. The best of the best sites are refreshed regularly.
Here’s where those before-and-after pictures or blogging becomes important again. Adding either of these construction marketing tools to your online home are easy ways to keep things updated. Make sure any stats listed on your website, like the number of projects completed, are up to date, too.
An updated website is all about giving yourself credit where credit is due.
Help manage your to-do’s
A remodeling project is all the things: so fun, so rewarding and, ultimately, so exhausting. Adding more to-do’s might seem like an impossible ask … for now.
To get more done, an effective remodeler software like Buildertrend can help manage project tasks you may otherwise overlook. Schedule a demo to learn more about why we’re ideal for home remodelers and chat about our risk-free guarantee.
Talking with us is one to-do you won’t regret adding to your list.
