When it comes to construction marketing for builders, it’s no longer good enough to just snap a picture, hit upload and call it a day. Video is quickly gaining tracking in content marketing, and it’s not hard to understand why when you dig into the numbers:
- Mobile video consumption is up 9-fold since 2017
- Over half of consumers say they want to see more video content from brands
- Video posts receive more engagement than photo posts
Video marketing is here to stay which means it’s time to jump on board if you haven’t already. This doesn’t mean you should start practicing the latest Tik Tok dance or injuring yourself by participating in a viral challenge. Producing videos doesn’t have to be a Hollywood production especially with the great cameras we all carry around in our pockets. Video marketing for builders is all about creating authentic content that connects with your prospective clients. Construction videos allow you to show your work, build your brand and promote your business.
We’ve already given the lowdown on leveling-up your construction brand through video. But here, we’ll dive into five different video marketing strategies for builders:
1. Brand-building Q&As
What makes your company different from others? How do you treat customers? Who are you?
These are all questions that homeowners want answered – and they can be answered with a simple Q&A. Get yourself, other leadership or even crew members in front of the camera to talk about what makes your company awesome.
Homeowners are putting a lot of trust in builders to build their dream house. Associating a face and voice with a company is a great way to distinguish yourself from the competition and start to build a lasting working relationship.
2. Live videos
A relatively new addition to video marketing, live videos are taking the world by storm. Viewers spend up to 8.1x longer watching live videos than pre-recorded or static videos.
So, what deserves to go live? Announcements, like a special offer or new design model, are great examples where live videos can build additional excitement around a release. You could also consider streaming interviews, presentations or any other promotional events.
Anytime you want to encourage viewers to comment with questions and engage the audience in a dialogue, live video might be the right avenue.
3. Video tours of builds
Have you built something really impressive lately? Then let your work speak for itself with construction video.
This process is as easy as picking up your phone, pressing record and walking through a recently completed project. Or, give viewers a behind-the-scenes look at a build in progress to show off the hard work your team does day in and day out.
If you’re in the remodeling game, you can get even more creative with construction video of your projects. Start the video with a before shot of the space, then cut to the finished result to show prospective customers how you can help redefine their current space.
4. Customer testimonials
Don’t like the idea of getting in front of the camera? Then let your past clients do it for you!
You can create short snippets asking a former satisfied client to describe how your company delivered a dream build experience or go in depth to really tell a full customer success story. Sharing these on social media is a start, but customer testimonials have a longer shelf life and perform well on your website or within email marketing campaigns, too.
Think of these as reviews on your business. Video testimonials are a powerful tool to show prospective clients what they can expect if they decide to work with you. These video assets also add another level of credibility since the message is coming from a past client instead of you as the business owner.
5. Vlog/webinars
Potential clients want to work with contractors who are seen as true thought leaders in their industry. It starts with using cutting-edge tools like construction project management software, but video marketing for builders also helps solidify your status.
Creating vlogs and webinars on a consistent publishing schedule across various topics pertinent to other construction professionals. This can get you a loyal audience that’s eager to hear what else you have to say.
This is your chance to show everyone that you know your stuff. If you can impress even your competitors, there’s no reason leads won’t come flocking, too.
Ready, set, action!
Before you hit record on that video idea that just came to mind, consider fast-forwarding your business into the future as well. If you haven’t already begun using the No. 1 construction job software, Buildertrend, try it risk free now.
It’s got all the features you could want (and then some) to help you find the type of success worth bragging about over video.
